The Key Marketer Essay Example | Topics and Well Written Essays - 1000 words

The Key Marketer - Essay Example Somewhere along its contents, they will be committed intelligently to buy our products and services as we will place ads strategically in the free e-book. And the marketing cycle is never ending as our readers will voluntarily e-mail this e-book to their friends, and their friends to their friends, and so on ad infinitum. This is the main idea behind Viral Marketing. On the other hand, for Brady Brewer (2001, February 21) there are five principles to follow up in order to find optimization in any E-Mail Viral Marketing campaign. They're needed to be followed carefully in order to avoid negative reactions. They are the following: (Brewer, B. (2001, February 21). Tips for Optimizing Viral Marketing Campaigns". Clickz Network. (World Wide Web page). Available: http://www.clickz.com/experts/em_mkt/opt/article.php/837511. (27 Sept. 2005)). According to Steve Jurvetson (1997, May 1), inventor of the buzzword "Viral Marketing" back in 1997, and Tim Draper (1997, May 1), Viral Marketing is essential in the marketing efforts of any company. Their words are a living testimony about the importance of Viral Marketing in the present times: "A good idea can spread more quickly over the Internet than had ever been possible before in the physical world, where manufacturing and distribution fundamentally limit the rate of product adoption. Especially in the Internet era, a company's competitiveness seems to depend on its velocity of thought and action. () Rapid growth is of no value without customer retention." (Jurvetson, S., & Draper, T. (1997, May 1). Viral Marketing. Draper Fisher Jurvetson. (World Wide Web page). Available: http://www.dfj.com/cgi-bin/artman/publish/steve_tim_may97.shtml. (27 Sept. 2005)). It doesn't matter if you consider the business world to be a battlefield or a playground. In any case, Viral Marketing is for you! So get inside its secrets and apply its methods consistently over and over again, being sure that Viral Marketing can be very lucrative and rewarding for those who had learned to fight or play to the fullest extent in the exciting business of doing business. Joint Venture Marketing Synergy. What a wonderful buzzword! One plus one is three. Wow! A lucrative way for producing this kind of miracle is through Joint Venture Marketing. Two different companies with related and complementary products and services join forces together in their marketing efforts, and both of them share the profits according to their deal. For instance, an Internet newspaper has a significant subscribers' list to its weekly newsletter, and a publishing house wants to market a new hot novel with the burden of a very low advertising